What AI-Powered Marketing Delivers for Local Businesses
Stone Digital is a new agency built on proven AI marketing systems. The following case study frameworks represent the results our systems are designed to deliver for the businesses we work with. We document every client engagement and will publish verified client results as our portfolio grows.
Framework 1 — The Invisible Contractor
Business Profile
A home service contractor — HVAC, plumbing, roofing, electrical, or similar — generating $400,000 to $800,000 in annual revenue. Primarily word-of-mouth dependent. Minimal online presence. Fewer than 15 Google reviews. No consistent social media. No website or an outdated one. Slow lead response — hours to days.
The Problem
The business does quality work and has loyal repeat customers, but it is invisible online. Potential new customers searching Google find competitors first. The owner's revenue has plateaued because word-of-mouth growth has a ceiling. They are losing jobs to competitors who are not better — just more visible.
Stone Digital System Deployed
- Growth Package — website rebuild, Google Business Profile optimization, 16 social posts per month, 4 reel scripts, 1 ad campaign, lead funnel, bi-weekly strategy calls
- AI Lead Follow-Up System — 60-second SMS response to every new inquiry
- Google Review Automation — automated post-service review request
Projected 90-Day Outcomes
- Google Business Profile fully optimized and appearing in local pack for primary service keywords
- 50+ new Google reviews collected
- Consistent social media presence — 3 to 4 posts per week
- Lead response time reduced from hours to under 60 seconds
- 20 to 35% increase in lead conversion rate from faster follow-up
- First Facebook ad campaign generating qualified local leads
Framework 2 — The Growing Restaurant
Business Profile
A locally owned restaurant in an East Texas market generating $300,000 to $800,000 annually. Good food and loyal regulars, but limited ability to attract new customers. Social media is occasional and inconsistent. Google reviews are stagnant. No email list or catering marketing.
Stone Digital System Deployed
- Starter Package — social media management, reel scripts, monthly reporting
- Google Review Automation — post-visit SMS review requests
- Optional: Website build with online ordering integration
Projected 90-Day Outcomes
- Consistent weekly social media presence featuring food photos, specials, and behind-the-scenes content
- 40+ new Google reviews
- Higher ranking in Google Maps for restaurant searches in the local area
- Reel content reaching new local audiences organically
- Catering inquiry increase from improved website visibility
Framework 3 — The New Business Launch
Business Profile
A new local business in its first 12 months with strong skills and service quality but zero online presence, zero reviews, and no marketing system.
Stone Digital System Deployed
- Starter Package for months 1 through 3 — foundation building
- Upgrade to Growth Package at month 4 — add paid advertising once foundation is solid
Projected 12-Month Outcomes
- Professional website ranking in local search for primary service keywords
- 50+ Google reviews by month 6
- Active social media with a growing local audience
- Paid advertising system generating consistent new customer inquiries
- AI lead follow-up converting a higher percentage of every marketing dollar spent
Want to Be Our Next Case Study?
We are actively onboarding our founding clients — the businesses whose real results will become the foundation of our case study library. Founding clients receive our best pricing and a commitment to document and share their results.