Grade Your Local Business Marketing in 5 Minutes
The East Texas Local Business Marketing Scorecard
Answer each question honestly and score your business on each of the 10 categories below. 0 = not done at all. 1 = partially done. 2 = fully done and working well.
Category 1 — Google Business Profile
- Is your Google Business Profile claimed and verified? (0-2)
- Is every field complete — description, services, hours, service area, photos? (0-2)
- Do you have 50 or more Google reviews at 4.5 stars or higher? (0-2)
- Do you post weekly updates on your Google Business Profile? (0-2)
- Do you respond to every review within 24 hours? (0-2)
Category 1 Maximum: 10 points
Category 2 — Website
- Do you have a professional, mobile-first website? (0-2)
- Does your homepage load in under 3 seconds on mobile? (0-2)
- Is your phone number visible and clickable at the top of every page? (0-2)
- Does every page have a clear call-to-action? (0-2)
- Do you have Google Analytics 4 installed and tracking? (0-2)
Category 2 Maximum: 10 points
Category 3 — Social Media
- Do you have a complete Facebook business page? (0-2)
- Do you post at least 3 times per week consistently? (0-2)
- Do you post before-and-after photos of your work? (0-2)
- Do you respond to all comments and messages within 24 hours? (0-2)
- Do you have active Instagram or TikTok presence? (0-2)
Category 3 Maximum: 10 points
Category 4 — Lead Response
- Do you respond to every new lead within 60 minutes during business hours? (0-2)
- Do you have an automated response system for after-hours inquiries? (0-2)
- Do you follow up at least 3 times with leads that don't immediately convert? (0-2)
- Do you track every lead from first contact to close or loss? (0-2)
- Do you know your current lead-to-customer conversion rate? (0-2)
Category 4 Maximum: 10 points
Category 5 — Email Marketing
- Do you have an active email list of past and potential customers? (0-2)
- Do you send at least one email per month to your list? (0-2)
- Do you have an automated welcome sequence for new subscribers? (0-2)
- Do you run seasonal promotions via email? (0-2)
- Do you track open rates and click rates on your emails? (0-2)
Category 5 Maximum: 10 points
Category 6 — Paid Advertising
- Are you running any paid advertising on Facebook, Instagram, or Google? (0-2)
- Do you have conversion tracking active on your ad campaigns? (0-2)
- Do you know your cost per lead from paid advertising? (0-2)
- Are you retargeting website visitors with paid ads? (0-2)
- Are you testing at least 2 ad variations simultaneously? (0-2)
Category 6 Maximum: 10 points
Category 7 — Content and SEO
- Does your website have individual pages for each of your main services? (0-2)
- Do you publish at least 2 blog articles per month? (0-2)
- Are your service pages optimized for local keywords (city + service)? (0-2)
- Is your business listed consistently across all major directories? (0-2)
- Has your website been submitted to Google Search Console? (0-2)
Category 7 Maximum: 10 points
Category 8 — Reputation Management
- Do you systematically ask every customer for a Google review? (0-2)
- Do you respond to all negative reviews professionally within 24 hours? (0-2)
- Are you monitoring all review platforms weekly? (0-2)
- Do you have testimonials displayed on your website? (0-2)
- Are you generating at least 5 new reviews per month? (0-2)
Category 8 Maximum: 10 points
Category 9 — Customer Retention
- Do you follow up with every customer within 48 hours of completing a job? (0-2)
- Do you have a system to re-engage customers who haven't returned in 90 days? (0-2)
- Do you have a formal referral program with clear incentives? (0-2)
- Do you track customer lifetime value for your business? (0-2)
- Do you have a loyalty program or recurring service subscription option? (0-2)
Category 9 Maximum: 10 points
Category 10 — Measurement and Strategy
- Do you track where every new customer comes from? (0-2)
- Do you review your marketing metrics at least monthly? (0-2)
- Do you have a written 12-month marketing plan? (0-2)
- Do you compare your performance year-over-year, not just month-over-month? (0-2)
- Do you allocate at least 5% of revenue to marketing investment? (0-2)
Category 10 Maximum: 10 points
Your Score
Add up your totals from all 10 categories. Maximum possible score: 100.
- 80 to 100: You have a strong marketing foundation. Focus on optimization and scaling what is already working.
- 60 to 79: Good foundation with meaningful gaps. Prioritize the lowest-scoring categories for the fastest impact.
- 40 to 59: Significant opportunities remain. A structured marketing system would have an immediate and measurable impact on your business.
- 20 to 39: Your business is largely invisible online. Competitors with consistent marketing presence are capturing customers who should be yours.
- 0 to 19: Your marketing foundation needs to be built from scratch. The good news: the opportunity is enormous and the results will be rapid.
What to Do With Your Score
Book a free discovery call with Stone Digital. Bring your scorecard. We will walk through each category together, identify the highest-impact opportunities for your specific business, and give you a clear action plan — whether you hire us or not.